Ab Amitabh Banenge Big Boss:
On why Bachchan was picked for this role, Colours CEO Rajesh Kamat said, " Bigg Boss last season was hugely popular. This time we wanted to make it more broadbased and pan-India so it appeals to people from the ages 4 to 64. Once we decided on Amitabh Bachchan, we worked out the pop-philosopher role for him. The idea was to deconstruct the emotions of those in the house and initiate discussions where we can keep the audience engaged.''
More and more film personalities are looking at doing television programmes. While SRK did a season of KBC, Akshay Kumar has returned with Khatron Ke Khiladi and Salman Khans image got a makeover with Dus Ka Dum.
"It's the huge audience base and the ability of television to reach out to the lowest common denominator that is drawing big film stars to small screen,'' says reality TV writer Manoj Muntashir. "Also, television is no more inferior to cinema. The stars were wooed by some great money and the desire to do something out of the box. Get set to be surprised by many superstars turning to this most popular medium of entertainment in the near future,'' he adds.
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